Getting publicity and creating momentum is never easy - but definitely worth the effort. With the launch of our newest product line it was time to get a new press release out there! Well - talk about a group effort!
I have been very fortunate to have received quite a bit of press over the last couple of years - I was amazed the last time I Googled my name - but it is important to keep the press fresh, so back to the drawing board.
This release went through many versions before we finally decided that this is it. Not too long, appropriate quotes and just enough information [I hope] to get people interested in what we are doing here at S1. I share it in this blog so others can see what the wonderful people that surround me helped me do.
For Ease at Airport Security – the Solution is CLEAR:
S1 Offers Premium Line of Checkpoint Friendly Laptop Bags
The security concerns of a new century aren’t always easy to live with—but with the addition of checkpoint friendly laptop bags and backpacks to an already extensive line of bags, S1 Bags, an innovative woman owned company is certainly making it easier for safety and convenience to coexist. S1 stands for “Safety First,” and Founder and President Dori DeCarlo delivers on that promise.
“S1 is proud to introduce our Checkpoint Friendly Laptop Bags and Backpacks,” states Ms. DeCarlo. “This line of products meets all Transit Security Administration guidelines as checkpoint friendly so there is no longer a need to remove your laptop at security checkpoints!” The TSA approached various bag companies and asked each one to design bags following specific criteria which would enable travelers to go through airport security without having to remove their laptops. Following their strict guidelines, S1 submitted their well thought out designs. Ms DeCarlo says, “We are now proud to add these bags to our product line.”
Now, S1 is bringing Made in the USA 100% Green Checkpoint Friendly Laptop Bags and Backpack to market. There are three styles, and they are S1's first bags not only made here in the USA, but also constructed of 100% recycled materials - making them stronger than any other bags made with Denier materials. And never forgetting the world we all live in, the materials used to create these amazing bags also protects our environment. It is not only the clear features which make our laptop bags checkpoint friendly, but the way they pay attention to the concerns of ever-present security issues in travel and everyday life. “S1’s line of green Made in the USA bags continues the evolution of bringing products to the market that will always address safety issues worldwide,” says Ms. DeCarlo.
The S1 team is committed to developing new and innovative clear and green Made in the USA bags and backpacks to make it easier for safety and convenience to co-exist. Together, we can make a difference. For more information on our product line please visit www.s1checkpointfriendlybags.com or call 888-386-6528.
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We are S1 - The CLEAR Advantage!
Well - there it is - please comment, share what we do and let me know about you...
See why we are S1 - The CLEAR Advantage!
S1 Checkpoint Friendly Laptop Bags
S1 Checkpoint Friendly Laptop Bags
Tuesday, July 21, 2009
Tuesday, July 14, 2009
S1 Checkpoint Friendly Laptop Bags Go GREEN!!!
S1 is going GREEN!!! We are so proud to bring our Made in the USA Green line of Checkpoint Friendly Laptop Bags and Backpacks to market.
As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.
Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.
Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.
With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!
As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.
Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.
Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.
With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!
Thursday, June 25, 2009
Another Elevator Pitch Contest!
Well - I went to an event at The Hard Rock Cafe at Yankee Stadium sponsored by WCBS 880 News Radio - and low and behold - the evening included an Elevator Pitch Contest!
Let me back up - I have been invited to different networking events that WCBS has had in the past, and this was the first one I was able to attend. Couple that with it being at the new Yankee Stadium and my car practically drove itself to the event. There was an excellent turn-out and great contacts to make, so I smiled and started working the room!
About an hour into the event, I hear a voice that sounded like "The Great and Powerful Wizard of Oz" meaning a voice over the microphone and no one in sight!! Well, I worked my way down into the lower part of the room and there was Chad Lopez doing his thing. He welcomed everyone, acknowledged different companies that has tables there and announced the Elevator Pitch Contest. Needless to say, I was very excited about having a chance to pitch S1 at this event.
Happily, I was one of the people selected - and I won the contest! The prize - a free round of a 60 second commercial on WCBS 880 News Radio! How amazing is that!?! Not only does S1 get this very costly advertising for free - they want me to do the voice over for the commercial.
In deciding the best route to go, we are going to modify the voice over for our TV commercial and focus on the Checkpoint Friendly Laptop Bags and Backpack - adding that corporate branding is available for custom orders.
This is why it is so very important to have your Elevator Pitch down cold no matter where you are. You never know when you will have a chance to pitch the who, what, where, why, when and how of your company - and when the chance arises, you want to always be on top of your game.
I will keep you posted as to when we will be on the air! So remember - we are S1 - The CLEAR Advantage!
Let me back up - I have been invited to different networking events that WCBS has had in the past, and this was the first one I was able to attend. Couple that with it being at the new Yankee Stadium and my car practically drove itself to the event. There was an excellent turn-out and great contacts to make, so I smiled and started working the room!
About an hour into the event, I hear a voice that sounded like "The Great and Powerful Wizard of Oz" meaning a voice over the microphone and no one in sight!! Well, I worked my way down into the lower part of the room and there was Chad Lopez doing his thing. He welcomed everyone, acknowledged different companies that has tables there and announced the Elevator Pitch Contest. Needless to say, I was very excited about having a chance to pitch S1 at this event.
Happily, I was one of the people selected - and I won the contest! The prize - a free round of a 60 second commercial on WCBS 880 News Radio! How amazing is that!?! Not only does S1 get this very costly advertising for free - they want me to do the voice over for the commercial.
In deciding the best route to go, we are going to modify the voice over for our TV commercial and focus on the Checkpoint Friendly Laptop Bags and Backpack - adding that corporate branding is available for custom orders.
This is why it is so very important to have your Elevator Pitch down cold no matter where you are. You never know when you will have a chance to pitch the who, what, where, why, when and how of your company - and when the chance arises, you want to always be on top of your game.
I will keep you posted as to when we will be on the air! So remember - we are S1 - The CLEAR Advantage!
Thursday, June 11, 2009
Motivation
As a business owner it is easy when you are busy to loose track of time because you are so immersed in day to day routine of meetings and conferences and business calls. But what happens on those few and far between days when you are not really motivated at all??? Thankfully that does not happen to me often, but when it does, it is a real quandary. How do I push through on those days when I just want to send calls to voice mail and take a nap? Well - today being one of those days - I made calls, sent out emails and orders and samples and decided to blog on the subject because we all go through this from time to time.
I think that sometimes we need to give ourselves permission to not work every moment of the day. I have always given my kids one or two "mental health" days from school. Since they were never the kids that faked being sick [like my brothers and I did] they rarely missed school. Once in a while I would wake them up and one of them would come out to me on the couch and I could tell by looking at them that they just needed permission to take the day off and sleep. They never abused it and understood that staying home also meant staying in after school - and if they were willing to do that - I KNEW they needed the day off!
Today I want someone to give me a mental health day and say, Dori - just take the day for yourself, go have a manicure and perhaps a glass of red wine and come back tomorrow. Unfortunately, calls needed to be made and emails sent and things done - so I feel like I did when I was still doing theatre professionally and once in a while I had one of those shows where I was "phoning in" my performance. I was there - but not there at all.
That is why the computer is a great thing - emails can't have a blase tone, tweets can be honest and blogs don't always have to be about sales and marketing and business building - sometimes they can just reflect the mood of the day or of the moment. So that is why I am sharing this with you - it is alright not to always be happy and peppy and bursting with life - you can be tired and uninterested and still get things done. Sometimes the contacts you make on a day like today are the ones that eventually put the motivation back in your day.
To all of us out there that have muddled through the days that we didn't want to be at the office at all - Congratulations - we did it anyway!!! So as Linda our fabulous webmaster says - GET MOTIVATED even if you are not and just do it!
I think that sometimes we need to give ourselves permission to not work every moment of the day. I have always given my kids one or two "mental health" days from school. Since they were never the kids that faked being sick [like my brothers and I did] they rarely missed school. Once in a while I would wake them up and one of them would come out to me on the couch and I could tell by looking at them that they just needed permission to take the day off and sleep. They never abused it and understood that staying home also meant staying in after school - and if they were willing to do that - I KNEW they needed the day off!
Today I want someone to give me a mental health day and say, Dori - just take the day for yourself, go have a manicure and perhaps a glass of red wine and come back tomorrow. Unfortunately, calls needed to be made and emails sent and things done - so I feel like I did when I was still doing theatre professionally and once in a while I had one of those shows where I was "phoning in" my performance. I was there - but not there at all.
That is why the computer is a great thing - emails can't have a blase tone, tweets can be honest and blogs don't always have to be about sales and marketing and business building - sometimes they can just reflect the mood of the day or of the moment. So that is why I am sharing this with you - it is alright not to always be happy and peppy and bursting with life - you can be tired and uninterested and still get things done. Sometimes the contacts you make on a day like today are the ones that eventually put the motivation back in your day.
To all of us out there that have muddled through the days that we didn't want to be at the office at all - Congratulations - we did it anyway!!! So as Linda our fabulous webmaster says - GET MOTIVATED even if you are not and just do it!
Tuesday, June 2, 2009
Flexibility
You have to keep an open mind as you are building your business.
When S1 began, our only focus was on schools and keeping them safe while we raised funds and awareness for security. As our company expanded, so did our mission - why stop at keeping our schools safe - why shouldn't every public arena have bags that make it easier to enter through security and assist as the safety personnel monitor large crowds. And the company keeps on growing.
Out come our Checkpoint Friendly Laptop Bags and Backpack, meeting all Federal TSA guidelines and incorporating the S1 clear features to further enhance the checkpoint friendliness of the bags. Well - here is where the flexibility came in! Why stop there - why not make a line of checkpoint friendly bags that don't have any clear features - they still focus on the safety aspect of keeping your laptop secure and making airport travel simpler - but for those out there that don't "get" the clear features and that the "clear" isn't what makes it checkpoint friendly - lets just do a line of bags for all.
Well - the flexibility came into play today when I received the first set of samples of the laptop bags that do not have the S1 clear features - and LOVE them!!!!! I really wasn't sure how I would feel - but my daughter said it all when she said - "Hey mom - they still keep you safe and make it easier to get through security - so S1 is still doing our job!" Out of the mouths of babes...not that she is a baby anymore - but she's my baby - but that's another story!
As we expand our businesses our vision of what our business is all about needs to grow with it - or we get lost in the trees before we can enjoy the forest. Let your mission take on a life of its own; stay true to what you believe it and never give up. For me, failure was never an option. No matter how hard the road became, I know I am doing the right thing and will keep on staying true to S1 because we are The CLEAR Advantage!
When S1 began, our only focus was on schools and keeping them safe while we raised funds and awareness for security. As our company expanded, so did our mission - why stop at keeping our schools safe - why shouldn't every public arena have bags that make it easier to enter through security and assist as the safety personnel monitor large crowds. And the company keeps on growing.
Out come our Checkpoint Friendly Laptop Bags and Backpack, meeting all Federal TSA guidelines and incorporating the S1 clear features to further enhance the checkpoint friendliness of the bags. Well - here is where the flexibility came in! Why stop there - why not make a line of checkpoint friendly bags that don't have any clear features - they still focus on the safety aspect of keeping your laptop secure and making airport travel simpler - but for those out there that don't "get" the clear features and that the "clear" isn't what makes it checkpoint friendly - lets just do a line of bags for all.
Well - the flexibility came into play today when I received the first set of samples of the laptop bags that do not have the S1 clear features - and LOVE them!!!!! I really wasn't sure how I would feel - but my daughter said it all when she said - "Hey mom - they still keep you safe and make it easier to get through security - so S1 is still doing our job!" Out of the mouths of babes...not that she is a baby anymore - but she's my baby - but that's another story!
As we expand our businesses our vision of what our business is all about needs to grow with it - or we get lost in the trees before we can enjoy the forest. Let your mission take on a life of its own; stay true to what you believe it and never give up. For me, failure was never an option. No matter how hard the road became, I know I am doing the right thing and will keep on staying true to S1 because we are The CLEAR Advantage!
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