Getting publicity and creating momentum is never easy - but definitely worth the effort. With the launch of our newest product line it was time to get a new press release out there! Well - talk about a group effort!
I have been very fortunate to have received quite a bit of press over the last couple of years - I was amazed the last time I Googled my name - but it is important to keep the press fresh, so back to the drawing board.
This release went through many versions before we finally decided that this is it. Not too long, appropriate quotes and just enough information [I hope] to get people interested in what we are doing here at S1. I share it in this blog so others can see what the wonderful people that surround me helped me do.
For Ease at Airport Security – the Solution is CLEAR:
S1 Offers Premium Line of Checkpoint Friendly Laptop Bags
The security concerns of a new century aren’t always easy to live with—but with the addition of checkpoint friendly laptop bags and backpacks to an already extensive line of bags, S1 Bags, an innovative woman owned company is certainly making it easier for safety and convenience to coexist. S1 stands for “Safety First,” and Founder and President Dori DeCarlo delivers on that promise.
“S1 is proud to introduce our Checkpoint Friendly Laptop Bags and Backpacks,” states Ms. DeCarlo. “This line of products meets all Transit Security Administration guidelines as checkpoint friendly so there is no longer a need to remove your laptop at security checkpoints!” The TSA approached various bag companies and asked each one to design bags following specific criteria which would enable travelers to go through airport security without having to remove their laptops. Following their strict guidelines, S1 submitted their well thought out designs. Ms DeCarlo says, “We are now proud to add these bags to our product line.”
Now, S1 is bringing Made in the USA 100% Green Checkpoint Friendly Laptop Bags and Backpack to market. There are three styles, and they are S1's first bags not only made here in the USA, but also constructed of 100% recycled materials - making them stronger than any other bags made with Denier materials. And never forgetting the world we all live in, the materials used to create these amazing bags also protects our environment. It is not only the clear features which make our laptop bags checkpoint friendly, but the way they pay attention to the concerns of ever-present security issues in travel and everyday life. “S1’s line of green Made in the USA bags continues the evolution of bringing products to the market that will always address safety issues worldwide,” says Ms. DeCarlo.
The S1 team is committed to developing new and innovative clear and green Made in the USA bags and backpacks to make it easier for safety and convenience to co-exist. Together, we can make a difference. For more information on our product line please visit www.s1checkpointfriendlybags.com or call 888-386-6528.
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We are S1 - The CLEAR Advantage!
Well - there it is - please comment, share what we do and let me know about you...
See why we are S1 - The CLEAR Advantage!
S1 Checkpoint Friendly Laptop Bags
S1 Checkpoint Friendly Laptop Bags
Tuesday, July 21, 2009
Tuesday, July 14, 2009
S1 Checkpoint Friendly Laptop Bags Go GREEN!!!
S1 is going GREEN!!! We are so proud to bring our Made in the USA Green line of Checkpoint Friendly Laptop Bags and Backpacks to market.
As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.
Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.
Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.
With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!
As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.
Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.
Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.
With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!
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