Introducing S1 Safety First in Hong Kong, China

Well - it is official - S1 has expanded internationally! Here is the press release that is posted on our websites, www.s1checkpointfriendlybags.com and www.s1bags.com. Along with S1's VP of Global Media Strategy Nancy Aborn Wuennemann, I attended the 2009 Asian Aerospace Conference in Hong Kong - not bad for a mom on a mission. There we introduced S1's full line of Checkpoint Friendly Laptop Bags and Backpacks, including our Made in the USA line that is "Green" - meaning it is constructed in 100%recycled materials - making it water-resistant and stronger than most Denier on the market. I am so amazed at how far S1 has come in 5 years - and we are just getting started. So, I share this announcement here with my fellow bloggers - thanks for following and keep the comments coming...

INTRODUCING S1 SAFETY FIRST IN HONG KONG, CHINA
Asian Aerospace 2009 attracted 356 exhibitors from 28 countries and 12616 attendees!

S1 SAFETY FIRST Founder and CEO Dori DeCarlo attended Asian Aerospace 2009 from September 8th - 10th. The bi-annual, 3-day event is the world’s largest single-focus exhibition and congress for the commercial aerospace and civil aviation market.

The show provided S1 Safety First Founder Dori DeCarlo a fresh opportunity to participate in some creative learning and a chance for all attendees to share new ideas across an international platform.

This year's Asian Aerospace show featured an impressive list of onsite highlights. Among them, a showcase of Connecticut companies sponsored by the Connecticut sector of the US Department of Commerce. S1 SAFETY FIRST Founder and CEO Dori DeCarlo lead by Melissa Grosso, Senior International Trade Specialist with the U.S. Department of Commerce Export Assistance Center.

On Tuesday September 9, 2009 S1 Safety First Founder & CEO, Dori DeCarlo was interviewed by FLIGHT DAILY NEWS, the world’s #1 Airshow publication. Dori represented S1 Safety First attending Asian Aerospace International Expo and Congress in Hong Kong, China with the Connecticut delegation of the US Department of Commerce.

Please visit our sites, www.s1checkpointfriendlybags.com or www.s1bags.com to see the full article and other information on the conference. Thanks again and remember - Together, we can make a difference!

Back to School Needs Being CLEARLY Met

Well - as our children head back to school, more and more are required to carry clear bags or no bags because of the safety issues that we are facing in our learning environments.

S1 is meeting these challenges head-on with our full line of clear bags and backpacks. More and more schools are working with us to ensure that their students are carrying the finest clear bags on the market.As consumers we all know that "Cheap is expensive" so why not buy a product that you know will stand up to the day to day wear and tear that our children inflict on any and all of their things.

Visit us at www.s1bags.com to see our full line and purchase a product that will last. Parents want safety - kids want cool - and S1 is there to satisfy all! Be part of the solution and help keep our learning environments safe. Together, we can make a difference.

S1 ~ The advantages are CLEAR!

Press Releases and all it Entails

Getting publicity and creating momentum is never easy - but definitely worth the effort. With the launch of our newest product line it was time to get a new press release out there! Well - talk about a group effort!

I have been very fortunate to have received quite a bit of press over the last couple of years - I was amazed the last time I Googled my name - but it is important to keep the press fresh, so back to the drawing board.

This release went through many versions before we finally decided that this is it. Not too long, appropriate quotes and just enough information [I hope] to get people interested in what we are doing here at S1. I share it in this blog so others can see what the wonderful people that surround me helped me do.

For Ease at Airport Security – the Solution is CLEAR:
S1 Offers Premium Line of Checkpoint Friendly Laptop Bags

The security concerns of a new century aren’t always easy to live with—but with the addition of checkpoint friendly laptop bags and backpacks to an already extensive line of bags, S1 Bags, an innovative woman owned company is certainly making it easier for safety and convenience to coexist. S1 stands for “Safety First,” and Founder and President Dori DeCarlo delivers on that promise.

“S1 is proud to introduce our Checkpoint Friendly Laptop Bags and Backpacks,” states Ms. DeCarlo. “This line of products meets all Transit Security Administration guidelines as checkpoint friendly so there is no longer a need to remove your laptop at security checkpoints!” The TSA approached various bag companies and asked each one to design bags following specific criteria which would enable travelers to go through airport security without having to remove their laptops. Following their strict guidelines, S1 submitted their well thought out designs. Ms DeCarlo says, “We are now proud to add these bags to our product line.”

Now, S1 is bringing Made in the USA 100% Green Checkpoint Friendly Laptop Bags and Backpack to market. There are three styles, and they are S1's first bags not only made here in the USA, but also constructed of 100% recycled materials - making them stronger than any other bags made with Denier materials. And never forgetting the world we all live in, the materials used to create these amazing bags also protects our environment. It is not only the clear features which make our laptop bags checkpoint friendly, but the way they pay attention to the concerns of ever-present security issues in travel and everyday life. “S1’s line of green Made in the USA bags continues the evolution of bringing products to the market that will always address safety issues worldwide,” says Ms. DeCarlo.

The S1 team is committed to developing new and innovative clear and green Made in the USA bags and backpacks to make it easier for safety and convenience to co-exist. Together, we can make a difference. For more information on our product line please visit www.s1checkpointfriendlybags.com or call 888-386-6528.
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We are S1 - The CLEAR Advantage!

Well - there it is - please comment, share what we do and let me know about you...

S1 Checkpoint Friendly Laptop Bags Go GREEN!!!

S1 is going GREEN!!! We are so proud to bring our Made in the USA Green line of Checkpoint Friendly Laptop Bags and Backpacks to market.

As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.

Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.

Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.

With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!

Another Elevator Pitch Contest!

Well - I went to an event at The Hard Rock Cafe at Yankee Stadium sponsored by WCBS 880 News Radio - and low and behold - the evening included an Elevator Pitch Contest!

Let me back up - I have been invited to different networking events that WCBS has had in the past, and this was the first one I was able to attend. Couple that with it being at the new Yankee Stadium and my car practically drove itself to the event. There was an excellent turn-out and great contacts to make, so I smiled and started working the room!

About an hour into the event, I hear a voice that sounded like "The Great and Powerful Wizard of Oz" meaning a voice over the microphone and no one in sight!! Well, I worked my way down into the lower part of the room and there was Chad Lopez doing his thing. He welcomed everyone, acknowledged different companies that has tables there and announced the Elevator Pitch Contest. Needless to say, I was very excited about having a chance to pitch S1 at this event.

Happily, I was one of the people selected - and I won the contest! The prize - a free round of a 60 second commercial on WCBS 880 News Radio! How amazing is that!?! Not only does S1 get this very costly advertising for free - they want me to do the voice over for the commercial.

In deciding the best route to go, we are going to modify the voice over for our TV commercial and focus on the Checkpoint Friendly Laptop Bags and Backpack - adding that corporate branding is available for custom orders.

This is why it is so very important to have your Elevator Pitch down cold no matter where you are. You never know when you will have a chance to pitch the who, what, where, why, when and how of your company - and when the chance arises, you want to always be on top of your game.

I will keep you posted as to when we will be on the air! So remember - we are S1 - The CLEAR Advantage!