See why we are S1 - The CLEAR Advantage!

S1 Checkpoint Friendly Laptop Bags

S1 Checkpoint Friendly Laptop Bags
S1 Checkpoint Friendly Laptop Bags

Tuesday, September 15, 2009

Introducing S1 Safety First in Hong Kong, China

Well - it is official - S1 has expanded internationally! Here is the press release that is posted on our websites, www.s1checkpointfriendlybags.com and www.s1bags.com. Along with S1's VP of Global Media Strategy Nancy Aborn Wuennemann, I attended the 2009 Asian Aerospace Conference in Hong Kong - not bad for a mom on a mission. There we introduced S1's full line of Checkpoint Friendly Laptop Bags and Backpacks, including our Made in the USA line that is "Green" - meaning it is constructed in 100%recycled materials - making it water-resistant and stronger than most Denier on the market. I am so amazed at how far S1 has come in 5 years - and we are just getting started. So, I share this announcement here with my fellow bloggers - thanks for following and keep the comments coming...

INTRODUCING S1 SAFETY FIRST IN HONG KONG, CHINA
Asian Aerospace 2009 attracted 356 exhibitors from 28 countries and 12616 attendees!

S1 SAFETY FIRST Founder and CEO Dori DeCarlo attended Asian Aerospace 2009 from September 8th - 10th. The bi-annual, 3-day event is the world’s largest single-focus exhibition and congress for the commercial aerospace and civil aviation market.

The show provided S1 Safety First Founder Dori DeCarlo a fresh opportunity to participate in some creative learning and a chance for all attendees to share new ideas across an international platform.

This year's Asian Aerospace show featured an impressive list of onsite highlights. Among them, a showcase of Connecticut companies sponsored by the Connecticut sector of the US Department of Commerce. S1 SAFETY FIRST Founder and CEO Dori DeCarlo lead by Melissa Grosso, Senior International Trade Specialist with the U.S. Department of Commerce Export Assistance Center.

On Tuesday September 9, 2009 S1 Safety First Founder & CEO, Dori DeCarlo was interviewed by FLIGHT DAILY NEWS, the world’s #1 Airshow publication. Dori represented S1 Safety First attending Asian Aerospace International Expo and Congress in Hong Kong, China with the Connecticut delegation of the US Department of Commerce.

Please visit our sites, www.s1checkpointfriendlybags.com or www.s1bags.com to see the full article and other information on the conference. Thanks again and remember - Together, we can make a difference!

Wednesday, August 19, 2009

Back to School Needs Being CLEARLY Met

Well - as our children head back to school, more and more are required to carry clear bags or no bags because of the safety issues that we are facing in our learning environments.

S1 is meeting these challenges head-on with our full line of clear bags and backpacks. More and more schools are working with us to ensure that their students are carrying the finest clear bags on the market.As consumers we all know that "Cheap is expensive" so why not buy a product that you know will stand up to the day to day wear and tear that our children inflict on any and all of their things.

Visit us at www.s1bags.com to see our full line and purchase a product that will last. Parents want safety - kids want cool - and S1 is there to satisfy all! Be part of the solution and help keep our learning environments safe. Together, we can make a difference.

S1 ~ The advantages are CLEAR!

Tuesday, July 21, 2009

Press Releases and all it Entails

Getting publicity and creating momentum is never easy - but definitely worth the effort. With the launch of our newest product line it was time to get a new press release out there! Well - talk about a group effort!

I have been very fortunate to have received quite a bit of press over the last couple of years - I was amazed the last time I Googled my name - but it is important to keep the press fresh, so back to the drawing board.

This release went through many versions before we finally decided that this is it. Not too long, appropriate quotes and just enough information [I hope] to get people interested in what we are doing here at S1. I share it in this blog so others can see what the wonderful people that surround me helped me do.

For Ease at Airport Security – the Solution is CLEAR:
S1 Offers Premium Line of Checkpoint Friendly Laptop Bags

The security concerns of a new century aren’t always easy to live with—but with the addition of checkpoint friendly laptop bags and backpacks to an already extensive line of bags, S1 Bags, an innovative woman owned company is certainly making it easier for safety and convenience to coexist. S1 stands for “Safety First,” and Founder and President Dori DeCarlo delivers on that promise.

“S1 is proud to introduce our Checkpoint Friendly Laptop Bags and Backpacks,” states Ms. DeCarlo. “This line of products meets all Transit Security Administration guidelines as checkpoint friendly so there is no longer a need to remove your laptop at security checkpoints!” The TSA approached various bag companies and asked each one to design bags following specific criteria which would enable travelers to go through airport security without having to remove their laptops. Following their strict guidelines, S1 submitted their well thought out designs. Ms DeCarlo says, “We are now proud to add these bags to our product line.”

Now, S1 is bringing Made in the USA 100% Green Checkpoint Friendly Laptop Bags and Backpack to market. There are three styles, and they are S1's first bags not only made here in the USA, but also constructed of 100% recycled materials - making them stronger than any other bags made with Denier materials. And never forgetting the world we all live in, the materials used to create these amazing bags also protects our environment. It is not only the clear features which make our laptop bags checkpoint friendly, but the way they pay attention to the concerns of ever-present security issues in travel and everyday life. “S1’s line of green Made in the USA bags continues the evolution of bringing products to the market that will always address safety issues worldwide,” says Ms. DeCarlo.

The S1 team is committed to developing new and innovative clear and green Made in the USA bags and backpacks to make it easier for safety and convenience to co-exist. Together, we can make a difference. For more information on our product line please visit www.s1checkpointfriendlybags.com or call 888-386-6528.
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We are S1 - The CLEAR Advantage!

Well - there it is - please comment, share what we do and let me know about you...

Tuesday, July 14, 2009

S1 Checkpoint Friendly Laptop Bags Go GREEN!!!

S1 is going GREEN!!! We are so proud to bring our Made in the USA Green line of Checkpoint Friendly Laptop Bags and Backpacks to market.

As our line has expanded I have always dreamed of a Made in the USA line of products, but alas, none of the factories here in the US can work with the materials that the line of S1 bags is made of. There was no way I was going to sacrifice quality for the US label - so in China our manufacturing remained.

Then came our Checkpoint Friendly Laptop Bags and Backpacks - and since the "clear" S1 features are not what makes this bag checkpoint friendly, I decided to look at making a line of bags without any of our clear material. This now opened S1 up to the possibility of a Made in the USA line, so I contacted the factory in North Carolina that I worked with in the past to see if they could make our bags.

Well - they have always had "green" products, so one thing lead to another and we are now offering 100% Made in the USA Green Checkpoint Friendly Laptop Bags and Backpacks that are made with 100% recycled materials - which actually make them stronger than the existing Denier materials normally used in bag manufacturing. Needless to say, it is with great pride that we add these 3 designs to our product line.

With the name S1 - for Safety First - we are now looking at the safety issues facing our environment as well as the issues we deal with on a daily basis. Please take the time to see our new site - http://www.s1checkpointfriendlybags.com/ where you may view all of our checkpoint friendly bags and now have a choice to a Made in the USA Green product line. They cost more - which is why most company's choose not to manufacture here in the USA - but they are worth the extra money. Support our Green effort as well as a Made in the USA product and take a look at what we have to offer. We are S1 - and still - The CLEAR Advantage!

Thursday, June 25, 2009

Another Elevator Pitch Contest!

Well - I went to an event at The Hard Rock Cafe at Yankee Stadium sponsored by WCBS 880 News Radio - and low and behold - the evening included an Elevator Pitch Contest!

Let me back up - I have been invited to different networking events that WCBS has had in the past, and this was the first one I was able to attend. Couple that with it being at the new Yankee Stadium and my car practically drove itself to the event. There was an excellent turn-out and great contacts to make, so I smiled and started working the room!

About an hour into the event, I hear a voice that sounded like "The Great and Powerful Wizard of Oz" meaning a voice over the microphone and no one in sight!! Well, I worked my way down into the lower part of the room and there was Chad Lopez doing his thing. He welcomed everyone, acknowledged different companies that has tables there and announced the Elevator Pitch Contest. Needless to say, I was very excited about having a chance to pitch S1 at this event.

Happily, I was one of the people selected - and I won the contest! The prize - a free round of a 60 second commercial on WCBS 880 News Radio! How amazing is that!?! Not only does S1 get this very costly advertising for free - they want me to do the voice over for the commercial.

In deciding the best route to go, we are going to modify the voice over for our TV commercial and focus on the Checkpoint Friendly Laptop Bags and Backpack - adding that corporate branding is available for custom orders.

This is why it is so very important to have your Elevator Pitch down cold no matter where you are. You never know when you will have a chance to pitch the who, what, where, why, when and how of your company - and when the chance arises, you want to always be on top of your game.

I will keep you posted as to when we will be on the air! So remember - we are S1 - The CLEAR Advantage!

Thursday, June 11, 2009

Motivation

As a business owner it is easy when you are busy to loose track of time because you are so immersed in day to day routine of meetings and conferences and business calls. But what happens on those few and far between days when you are not really motivated at all??? Thankfully that does not happen to me often, but when it does, it is a real quandary. How do I push through on those days when I just want to send calls to voice mail and take a nap? Well - today being one of those days - I made calls, sent out emails and orders and samples and decided to blog on the subject because we all go through this from time to time.

I think that sometimes we need to give ourselves permission to not work every moment of the day. I have always given my kids one or two "mental health" days from school. Since they were never the kids that faked being sick [like my brothers and I did] they rarely missed school. Once in a while I would wake them up and one of them would come out to me on the couch and I could tell by looking at them that they just needed permission to take the day off and sleep. They never abused it and understood that staying home also meant staying in after school - and if they were willing to do that - I KNEW they needed the day off!

Today I want someone to give me a mental health day and say, Dori - just take the day for yourself, go have a manicure and perhaps a glass of red wine and come back tomorrow. Unfortunately, calls needed to be made and emails sent and things done - so I feel like I did when I was still doing theatre professionally and once in a while I had one of those shows where I was "phoning in" my performance. I was there - but not there at all.

That is why the computer is a great thing - emails can't have a blase tone, tweets can be honest and blogs don't always have to be about sales and marketing and business building - sometimes they can just reflect the mood of the day or of the moment. So that is why I am sharing this with you - it is alright not to always be happy and peppy and bursting with life - you can be tired and uninterested and still get things done. Sometimes the contacts you make on a day like today are the ones that eventually put the motivation back in your day.

To all of us out there that have muddled through the days that we didn't want to be at the office at all - Congratulations - we did it anyway!!! So as Linda our fabulous webmaster says - GET MOTIVATED even if you are not and just do it!

Tuesday, June 2, 2009

Flexibility

You have to keep an open mind as you are building your business.

When S1 began, our only focus was on schools and keeping them safe while we raised funds and awareness for security. As our company expanded, so did our mission - why stop at keeping our schools safe - why shouldn't every public arena have bags that make it easier to enter through security and assist as the safety personnel monitor large crowds. And the company keeps on growing.

Out come our Checkpoint Friendly Laptop Bags and Backpack, meeting all Federal TSA guidelines and incorporating the S1 clear features to further enhance the checkpoint friendliness of the bags. Well - here is where the flexibility came in! Why stop there - why not make a line of checkpoint friendly bags that don't have any clear features - they still focus on the safety aspect of keeping your laptop secure and making airport travel simpler - but for those out there that don't "get" the clear features and that the "clear" isn't what makes it checkpoint friendly - lets just do a line of bags for all.

Well - the flexibility came into play today when I received the first set of samples of the laptop bags that do not have the S1 clear features - and LOVE them!!!!! I really wasn't sure how I would feel - but my daughter said it all when she said - "Hey mom - they still keep you safe and make it easier to get through security - so S1 is still doing our job!" Out of the mouths of babes...not that she is a baby anymore - but she's my baby - but that's another story!

As we expand our businesses our vision of what our business is all about needs to grow with it - or we get lost in the trees before we can enjoy the forest. Let your mission take on a life of its own; stay true to what you believe it and never give up. For me, failure was never an option. No matter how hard the road became, I know I am doing the right thing and will keep on staying true to S1 because we are The CLEAR Advantage!

Wednesday, May 27, 2009

The Power of Twitter and On-Line Marketing!

I am completely amazed at the power of Twitter. The spectrum of people that you find tweeting back and forth is remarkable. Believe me, when Theresa - S1's Director of Finance - asked me if I was on twitter - I knew what a powerful tool this really is. If you knew Theresa and her lack of web-based marketing knowledge, you would understand. Needless to say, she was very happy to see that I am happily tweeting away.

As we launched our Checkpoint Friendly Laptop Bags I was checking on Google to see where we were ranking on the search engines imagine my surprise that all my blogging regarding the launch landed S1 fourth on the list! My blog - not our website - but my blog.

The power of On-Line marketing is literally right at your fingertips and there are great people out there to connect with that will be happy to walk you through things as you get started.

I was sharing information with a class at Gateway Community College in March and was amazed that to so many they don't realize that the www is for world wide web! The saying, "It's a small world" has never been more true than now.

The most important thing to realize is that we don't need to know it all - there are plenty of people out there that can share their knowledge with us - and believe me - they are happy to help.

So those of you on Twitter - my name is Dori_S1_Bags - follow along as we travel the online road together!!!

Tuesday, April 28, 2009

Love What You Do!

As entrepreneurs we get caught up in the day to day running of our business while we juggle all the other responsibilities in our lives. For me that is my 3 children and all that is happening in their lives and trying to get a life for myself.

Each new day I am excited to see what is going to happen today - because you never know what the new day will bring. I was able to talk to my children, get a couple of our clear backpacks into great hands, go to a fabulous lunch and learn with The E-Circle (check out their blog on my sidebar) and then make my daughters softball game. Now, here it is 10:04 pm and I am writing this as I watch a ballgame because I had to share the cartoon S1's designer, Mike Samuel created.

Mike is the owner of Mike Samuel Graphics and is an amazing designer and has created many a logo that has branded some of the most recognizable companies. Just to name a few - The History Channel, A&E, Sears, VH-1, Nickelodeon and my personal favorite - the Keep America Beautiful symbol of the Native American man with the tear coming down his face! Needless to say - he is a great artist that knows how to convey what you are in his logo.

On the other hand - he is also an amazing illustrator who has a quick mind that always keeps me laughing. My office has cartoons from Mike World all over it and for the first time - I am sharing them with the public. I have uploaded a cartoon that is one of the reasons I love working with my partners in S1. I had called him from the road to ask him to create a banner ad for our checkpoint friendly laptop bags and I received that - which is also here - along with this cartoon and I had to put it up everywhere I could.

As hard as we all work in our respective businesses, we need to remember to laugh lots and never take it too seriously! Enjoy the brilliance of Mike - I know we do.

Tuesday, April 21, 2009

Checkpoint Friendly Bags Hit the Airwaves!

The first week of our commercial has finished and we are doing well with our sales. Our website is gaining exposure and other orders have come from the hits.

Visit www.s1bags.com and take a look at our Checkpoint Friendly Bags. Our Laptop Messenger Bag design comes in two sizes - 15" and 17" and our Laptop Backpack holds up to a 15.5". At each airport I have used we gain more support and find others who want to cut time at security and safeguard their laptops at the same time.

It is exciting to take this next step into the spotlight and know that our commercial is on the air. As I have said before, don't give up - because it takes as long as it takes!!!!

Visit our site - purchase a great bag - and fly safe!

Saturday, April 18, 2009

S1 Hits the Airways!

S1 Hits the Airwaves - how amazing is this!!!
As entrepreneurs we work and sacrifice and deal with family and friends wondering "why you don't get a Real Job" - but you believe so strongly in yourself that you keep on growing and learning and finding the right connections to make all your work a success.

S1 has gone through so much; I have worked and relied on the team that I picked by hand and heart when all of this began and we have persevered. You have to have nerves of steel to see your business through the first 5 years - because that is how long it takes - and you have to have the guts to tough it out.

We created a new site to launch with our commercial and love our new look! Linda [our webmaster] and Mike [our director of design] and I worked our tails off to create this new look with a new hosting company - and thank God we found them - so http://www.s1bags.com/ has a brand new style and even more of the finest line of clear bags on the market.

Our Checkpoint Friendly Laptop Bags and Backpack are now available, and if you are in Portland, Richmond, Los Angeles, Dallas/Ft Worth, Providence, New York and Washington, DC you can see our commercial on CNN Headline News and Travel Channel. How amazing is that!

Media-Corp, our production partner, has developed an amazing commercial for our checkpoint friendly bags and selected key cities for this test. They are the As Seen on TV company - so we couldn't be in more professional hands.

You can't imagine the pins and needles that I am on right now - we all are - and it is so exciting and...I just can't seem to find the words...but it just is.

Let me know if you see the commercial - take a look at our new site and share your reaction - and for all of you that fly with your laptop - buy yourself and S1 Checkpoint Friendly Bag. They meet all Federal TSA requirements as checkpoint friendly so you can fly without having to remove your laptop at airport security. Having just flown from both NYC airports to KS and TX going through security was a breeze and everyone loved our bags. One of the NY airports was amazingly empty when I went through the checkpoint and the TSA personnel called over a few of their colleagues to take a look at our laptop backpack. Validation is mine!!!

If you truly believe in what you are doing don't EVER stop believing...stay the course and take the risk...and surround yourself with a team of people that are experts in their field and go for it. This is why Together, we can make a difference is one of my favorite ways to close a letter; we can't do it alone. My other favorite closure I will use here as we are S1 - The CLEAR Advantage!

Tuesday, March 31, 2009

Checkpoint Friendly Laptop Bags - Our National Launch

Wow -
So much has been happening gearing up for the launch of our first TV commercial. It is going on the air beginning April 6th!
We are test marketing in Portland, Providence, Richmond, Dallas/Ft Worth, Boston, Los Angeles, New York and Washington, DC. We will be airing on the Travel Network from 6am till midnight for 30 days.
We have been test marketing our Checkpoint Friendly Laptop Bags and Backpacks at different airports and ALL have loved our bags and they passed with flying colors!!!
Imagine the ease of going through airport security checkpoints WITHOUT having to remove your laptop - and not having to pay a fortune for a bag with a 3 year warranty against manufacturers defects!
The S1 Checkpoint Friendly Laptop Bags and Backpacks meet all Federal TSA guidelines as Checkpoint Friendly and have the added security of our 5 mil 20 gauge clear materials to further enhance the checkpoint friendliness of our laptop bags.
The 4-clip design of our backpack gives you a bag that will carry your personal belongings and a padded laptop compartment that will un-clip and lie flat on the security screening belt at security so nothing obstructs the view of your laptop! The TSA personnel at the airports thus far love this bag!!!!!
Our Messenger style Laptop Bag comes in both 15" and 17" for all your laptop needs and has a front flap that can hold your peripherals and paperwork with ease and again, opens fully to lie flat on the screening belt.
It is unbelievably exciting to know that we are going to be in household all across the country in less than a week!!!!! NEVER give up on your dreams - no matter how long it takes!!!!!
Visit http://www.s1bags.com/ and see why we are S1 - The CLEAR Advantage!

Friday, March 6, 2009

National Women's Month

So I was being interviewed on the radio today and found out it is National Women's Month! I never knew that they actually designated a month to honor women! I think that it is interesting that we now have a month allocated to celebrating women - as if it is only in March that our value should be acknowledged!

On that note - what month is designated to celebrate men - or do the people that create these Hallmark holiday's feel that we are always celebrating men and therefore don't need to pick one specific month to do so.

Don't get me wrong, there is nothing wrong with taking the time to celebrate people and their accomplishments, but why do we feel the need to actually need to delineate a month in which to do so?

As women we know how valuable we are as people - but I guess if they want to actually take the month of March - a very long month at that - to celebrate our contributions - Happy National Women's Month to all the wonderful, powerful, dynamic women out there!

Tuesday, January 6, 2009

Checkpoint Friendly Laptop Bag and Backpack for Corporate Branding!

Wow - I can still remember the Y2K frenzy like it was yesterday - and that was 9, count them 9, years ago! It's a silly cliche but true - how time does fly!

Well - I don't know about you - but I want to make 2009 the best year my business has ever seen. I want to find more ways to use the new technology to my best advantage and make the day to day business of online networking an art form! Too much to ask - I don't think so.

With all the tools at our fingertips, we should be able to create a network of truly motivated savvy businesspeople looking to build their businesses, pool resources and make the www truly a world wide web.

For me, growing my business internationally is going to be a major focus in the coming months. The launch of our Checkpoint Friendly Laptop Bag and Backpack will be our two biggest products to date.

Imagine the ease of security checkpoints when you no longer have a need to remove your laptop when going through the scanner! With and estimated 250,000 passengers daily in the US alone, the time that can be cut at checkpoints is staggering.

S1 has always been committed to providing the finest line of bags and backpacks on the market at a price that is much too low for the quality of our products - but silly me - I'd rather have a little from a lot!

At this point we are only taking quantity orders for the Laptop Bag and Backpacks for Corporate use and Branding. My direct email is dori@s1safetyfirst.com so please contact me there for more information.

We will be adding the bags to our site - http://www.s1bags.com/ - within the next 2 months for the public - and know that the response will be overwhelming - especially at a $49.95 price tag!

When security faces the task of monitoring large crowds, S1 will continue to expand our line to fit every need.

We are S1 - The CLEAR Advantage!!!!!

The CLEAR Advantage!

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