WELL - as our economy continues to be an uncertainty - what is a business owner to do? Reinvent yourself - it is the only way to survive in this business climate. Find new ways to market yourself and do it with a smile. Humor is a great way to get people to notice you and your products and shows that you don't take yourself too seriously.
We are getting ready to move into the airport advertising arena and in trying to design our billboard it occurred to us that humor will always grab people's attention. So - with that in mind - we are incorporating the amazing cartoon that Mike Samuel did as a joke regarding our Checkpoint Friendly Laptop Bags.
The last time I was traveling, standing there at security with my travel clothes on - no buttons, under-wire, zippers or anything that could possibly set off the alarm - I was watching people stripping off layers of clothes, jewelry, shoes - not to mention the ever dreaded laptop removal - and I wanted to start singing the stripper song, "Da na na na..." I can't believe people still haven't figured out that less is more when you are flying and that S1 Checkpoint Friendly Laptop Bags and Backpacks make the removal of your laptop unnecessary. Why hassle at security - use a checkpoint friendly bag or backpack from S1 and make it simpler to go through security.
Take a look at our commercial and let me know what you think and remember - keep reinventing yourself and your business.
